Spannendes Business Project an der Danish Business Academy Minerva

Randers Brewery - Beer and Signs

All Marketing Management students, Danish and International are working together with projects for local companies, trying to integrate subjects at the education. A local Microbrewery and a Sign company are the case companies.

Students have visited the companies and the companies have presented their businesses to the students at the academy. Students are making Media plans for the companies, doing marketing research, optimizing production and lots of other tasks.

This is a great opportunity to realize how the various subjects taught are actual elements in the management of a company. Students understand how to inteintegrate the subjects in new ways and try working with real life companies. They see the connection and understand the elements of marketing and management.

The academy sees this as one of the strengths of the way we educate our students. Students learn theory, but they also learn how to use theory and how to integrate various theories to achieve synergies.

On the last day, the students present their work as “consultants” to the leaders of the two companies, and the best group wins a prize.

Quelle: DBAM Newsletter, May 2009