Die IBS Budapest hat eine neue Website!

IBS changes corporate identity

IBS changes its corporate identity beginning from May. Three shades of blue are replacing the dark blue-champagne combination used so far, however one of the symbols of the institution, the tree of knowledge will stay but in a simpler design. The home page of the business school is also going to be renewed.

The school, which soon celebrates twenty years since its establishment as the first (exclusively) privately financed institution in 1991 in Hungary and the Eastern and Central European region, receives a new corporate identity and a new home page. To the only bachelor (BA) programme at the beginning of IBS’ history four other BA programmes and four MSc (Masters) programmes have been added by now. The college has experienced unique development not only considering the substantial increase in the number of programmes, but also taking into consideration the national variety of students who study here. At present more than one thousand students from almost seventy countries acquire their business knowledge from the Hungarian and international teachers who teach at the institution.

IBS, with its double accreditation and the awarded British degree, has established an extensive corporate network during the two decades of its existence. By today it is partnered with several hundred companies and its former students can be found at all important Hungarian companies.

IBS would like to strengthen its competitiveness and keep its attraction to students by changing its corporate identity. By transforming its home page IBS would like to give an answer to the increased role of the Internet in informing local and international students.

„Our presence on the Internet is not only the most important road to IBS but – through the high number of international students – one sort of Budapest advertisement as well. This is the reason why we placed videos in English, which is by the way also the working language at our college, that present the capital city of Hungary, on our home page”, said László Láng, Vice-Chancellor at IBS.

The new corporate identity of IBS has been prepared by H-artdirectors Communications and Design Office, led by Péter Hörcher. The basic colours of IBS are a darker, a medium and a lighter blue, to which six other colours are added, and its emblem is the tree crown that has been used so far, but this time in a rounded square. The slogan of the school is ’Proud to be IBS’.

Quelle: International Business School Budapest, Press Release, 07.Mai 2010